This HAS to be the most disturbing ad for a video game system I've ever seen. After this, I won't be buying any Sony products for awhile.
Nsfw: The Most Horrifying Playstation 3 Ad Ever Makes Me Loyal to the Xbox 360 for Life (NSFW)
Seriously, this is deranged. I don't know how anyone could possibly justify this advertisement, and before you say "fake" - it's not. It's real.