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Old 06-29-2010, 01:07 PM   #1 (permalink)
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Sometimes drugging your kid pays off

David After Dentist rakes in $150,000

<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/txqiwrbYGrs&color1=0 xb1b1b1&color2=0xd0d 0d0&hl=en_US&feature =player_embedded&fs= 1"></param><param name="allowFullScree n" value="true"></param><param name="allowScriptAcc ess" value="always"></param><embed src="http://www.youtube.com/v/txqiwrbYGrs&color1=0 xb1b1b1&color2=0xd0d 0d0&hl=en_US&feature =player_embedded&fs= 1" type="application/x-shockwave-flash" allowfullscreen="tru e" allowScriptAccess="a lways" width="640" height="385"></embed></object>

Young 7-year old David DeVore just came out of dental surgery and was sitting in the backseat of his father's car.

"Is... is this real life?" David asks his father.

The existential question was one of many posed by David in a state of delirium, and his father happened to be recording it all on a Flip camera. Today, the DeVores are asking themselves that same question after raking in close to $150,000 since January 30, 2009 when young David's father—also named David—uploaded the video of his son onto YouTube.

"I'd say about $100,000 of that (is from YouTube)," the elder David DeVore tells us over the phone. "The rest is licensing and merchandise."

While they weren't too creative with the title of the video, "David After Dentist," the DeVores have been innovative in turning their once-in-a-lifetime viral video into a money-machine. Initially, the video was meant to be shared amongst friends and family. At the time, however, YouTube's only alternative to sharing a video with the world was to share it with just 25 people. So, instead of setting "David After Dentist" as "Private," the video went "Public" for everyone to see.

The one seemingly minor decision to make the video available all over the Internet set off a whirlwind of changes for the DeVore family. Within just four days, "David After Dentist" received 3 million views on YouTube and the younger David quickly became an Internet celebrity. His father quit his job in residential real estate (did we mention they live in Florida?), and the family started selling t-shirts featuring cartoon drawings of their son post-dental surgery.

The DeVores, however, say the licensing deals for their video fell right into their laps.

Their largest deal came from a Vizio Super Bowl ad featuring several other Internet celebrities, such as the "Numa Numa Guy." In total, they received around $8,000 and young David DeVore, already used to the on-screen exposure, was seen by millions during the biggest game of the year.

The DeVores revealed to us that they just signed a deal to make medical scrubs for dentists, and they're also looking for deals with other dental products in the future. "We'd love it if Crest or Colgate would sponsor the website," David tells us.

While his family is busy finding ways to monetize off the video's success, the younger David is just trying to live like a normal 9-year old kid. After finishing the 3rd grade on the honor roll, David is on summer break and just attended football camp in Tampa Bay. He is also taking guitar lessons though that doesn't necessarily translate to more on-camera time for the young viral star.

"He's not interested in becoming a TV star, he's just a regular kid," his father tells us. "He's got other things that interest him."

The father speaks very highly of his wife and two sons, and he is extremely grateful for the video's wild success. "We do look at it as a blessing, in a crazy 21st century way," says David. "It's allowed me to have the flexibility and freedom to be with my family."

In addition, the DeVores have donated close to a total of $7,000 to their church, David's school, a local dentist, and Operation Smile—an NGO dedicated to healing facial deformities such as cleft lip.

They're also open to posting videos of aspiring musicians or performers looking for exposure onto their YouTube channel which, according to David, still attracts 100,000 - 125,000 views a day.
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Old 06-29-2010, 01:11 PM   #2 (permalink)
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YouTube pays you money?



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Old 06-29-2010, 01:21 PM   #3 (permalink)
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Apparently if you bring in 100,000 eyeballs a day.
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Old 06-29-2010, 01:29 PM   #4 (permalink)
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quick someone get me a kid, a needle, and a video camera....
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Old 06-30-2010, 04:21 PM   #5 (permalink)
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yea 62 million views is 100,000 dollars i guess, i mean thats not really that much when u consider how few videos get that many views...
i didnt realize how much it was, but youtube asks u if u wanna sign up to make money if you have a video with a lot of views.... i got asked once with some concert vid i posted that had like 10k views but since it was a tape of a show if i would have tried to monitize i would probably get sued or some shit.... but u only make pennies if its not got huge amounts of views.... on the other hand tho, people who do tutorials and shit often get sponsorship deals from the companies whos products they use in their vids.... a bunch of chicks get sponsored to do makeup tutorials and they actually get paid by the makeup companies if they have enuf views and to plug certain products...

kinda fucked up , but realize that probably like less than 1000 vids on utube have that many views, and 100,000 is a lot of money , but i doubht this guy will have another 62 mil hit video so its not like he can keep making that over and over....
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Old 06-30-2010, 11:38 PM   #6 (permalink)
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all the money comes from the new ad scheme youtube has

i hate the ads with the 30 second preroll videos when the clip you want to watch is 15 seconds long but i guess if i had a popular video i would be happy to make some cash on it.

sponsorships and stuff are really rare, but regular lower view ppl can still make money from the little pop up ads and prerollers i think.
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Old 06-30-2010, 11:41 PM   #7 (permalink)
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quick someone get me a kid, a needle, and a video camera....
Nearest wal-mart parking lot bro...
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