Sweet billboard

Being · 04-23-2011, 12:28 PM

Quote:

Enterprise chat platform HipChat has entered the 101 Battle of the Billboards, putting up the above memetastic masterpiece on the 101 North after the Whipple exit this past Friday. For the uninitiated, the “Y U NO USE HIPCHAT?” billboard is a take off of the startup friendly Y U NO guy meme, which has already spawned at least one parody Twitter account run by YCombinator hopefuls.

Billboards on the 101 cost a whopping 30K, so companies haven’t always been so willing to use that expensive real estate to appeal to those of us used to trolling 4Chan. But the billboard creative in SF and SV has really upped the intellectual ante ever since younger startups started buying the roadside placards: “We made it because we were sick of billboards like this,” HipChat co-founder Peter Curley explains.

(Why is it always Microsoft?)

And the company’s appeal to the more internet savvy of drivers among us seems to be working, as search traffic for “HipChat” has gone up 300% since the billboard went up, according to Curley. Also, they got another TechCrunch post.

my_scatterheart · 04-23-2011, 12:52 PM

rather have a swingset billboard

Xil · 04-23-2011, 01:21 PM

04-23-2011, 12:52 PM	#2 (permalink)
my_scatterheart Today, I am alive. Join Date: Jul 2007 Location: NJ Posts: 3,553 Thanks: 1,487 Thanked 3,328 Times in 1,870 Posts	rather have a swingset billboard __________________ Be mindful even if your mind is full. -J. De La Vega

04-23-2011, 01:21 PM	#3 (permalink)
Xil OD'ing on sobriety Join Date: Mar 2006 Location: Mizzura Posts: 3,334 Blog Entries: 1 Thanks: 1,036 Thanked 1,158 Times in 717 Posts	__________________ "we'll show these fascists what a couple of hillbillies can do"

Thread Tools
Show Printable Version Email this Page
Display Modes	Rate This Thread
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode	Rate This Thread:

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)